"Ask the Man Who Owns One." Here is a trade slogan that is not in the least born-bastic; maskes no extravagant and foolish claims, but in a simple and direct way refers the prospective purchaser to anyone who has become an owner. Rack you brain and see if you can recall any other slogan that even approaches this one in being frank and fearless.

A statement of this kind is bound to produce a reaction that is either extremely favorable or unfavorable, as the case may be. A tremendous responsibility must be assumed if good results are to be obtained. This responsiblity rests upon three main props, and each of the three must be rugged in its strength.

The first prop which should be considered is that of design, because if the public is heartily to approve the product, it must be designed to give the greatest possible amount of continuous satisfaction.

The second prop which should be considered is that of manufacturing, because no matter how good the design, unless the specifications of the designer are followed rigidly, we cannot hope for generous public approval.

The third prop is in many ways the most important of the three on account of it being closet to the owner - it is SERVICE.

Do you fellows in the Service Department fully realize the importance of the part you play in the protection of that famous slogan of ours? You are the troops on the firingline - you are the boys with whom the owners have their contact. In your hands, to a great degree, lies the satisfaction of the man who bought a Packard.

Did a service salesman meet the owner with a discourteous word? Did somebody make a careless job of diagnosing the trouble? Did the mechanic do a repair job in a slip-shod manner? Did the service salesman make a promise that couldn't be kept? Did someone in the shop get grease on the upholstery of which the owner is so proud? Fellows, it is to such questions as these that the answer of yes or no, decides whether Mr. Packard Owner will be a safe man to ask.

As each owner drives out of you station, ask yourself: "Will he be a safe man to ask?" When the answer is "No," just remember that some competitor has a good salesman working for him that should be working for you.

When the answer is "Yes," you have kept faith with yourself, the boss and Packard. You have secured good will. By giving good service you have bought the greatest of all advertising - you have made it safe to "Ask the Man Who Owns One."