"Mr. Prospect, you've probably noticed that Packard has continued to use, year after year, that hub-cap with the red center. It might interest you to know what that red center symbolizes."

"Some thirty years ago, when this car was first put on the market under the name of Packard, it was subject, as it is now, to numerous careful inspections, in order to assure the Packard owner the utmost in motor transportation. When the car reached the final inspector and had been tested and approved by him, his last duty was to put a dab of red paint on the hub-cap. This indicated that the car had met all requirements and was ready for delivery."

"That bit of red paint became the mark of perfection. Whenever you see the red centered hub-cap of a Packard, Mr. Pros pact, you can know that it has been the mark of motoring perfection throughout the years."